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Mascara de Latex Logo

Alysh

Alysh is a source of color, energy and happiness. Their products stand out by a unique packaging concept with their key item the "Easy jacket”, the lightest and convenient packable jacket.

Berlitz Campaign

Alysh needed a rebranding and a repositioning campaign, so we worked on a new brand version with a new personality and attributes rooted to the "Easy Going" concept. We developed the new guidelines and strategic brand documents, such as the Logo style guide, brand essence, attributes, tone of voice and manifesto.