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Berlitz

Berlitz is an international company dedicated to teach language with presence in more than 70 countries. It offers training programs for people, companies, government agencies in more than 50 languages.

Berlitz Campaign

The brand was well positioned with Generation X, however it was disconnected from the Millennial market. We developed a new campaign aiming to communicate the brand attributes to this new market, slightly changing the tone and way of interacting with the user, to generate a greater connection and positioning.

Berlitz Campaign