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TAR Aerolíneas

Regional Air Transport is a regional Mexican airline based in Querétaro.

Berlitz Campaign

For TAR we launched different campaigns focused on different goals: brand positioning, routes and sales. In each version we proposed a different way of communicating functional brand attributes. An example is the route campaign, where we made a creative turn to a functional benefit, representing the destinations through elements of the typical attire of the place, successfully connecting with the audience.

Berlitz Campaign